By: Heather Hawkins
If you are looking for an excellent, cost-effective way to get exposure for your business, then you will love using press releases to advertise. Press releases are used to inform the media and the general public about your company, from the latest new hire to the newest service offered.
What does a press release do for my business?
A press release brings focus to your business through multiple channels. This attention can come from the internet, through search engines and news websites, or offline through newspapers and other publications. A press release works to the advantage of your business in two main ways:
Press releases have a special formatting style which must be closely followed. In addition to proper formatting, a successful press release includes factual, attention-grabbing information and accurate contact information. A successful press release includes:
When you use a press release to market your business, you are actually targeting two audiences at the same time: journalists and potential customers. A properly-formatted and engaging press release can even prompt a journalist to write an article showcasing your business. Aside from the direct benefits of using a press release, when your press release is published online, you will gain business exposure from search engines and news websites' built-in audiences.
About the Author
Aside from being a freelance writer, Heather Hawkins is a wife, mother of two, and a homemaker. She enjoys making homemade cupcakes, slow cooker creations and memories with her family. Connect with Heather on Google+, Facebook, Twitter and LinkedIn.
About Heather Hawkins
Heather Hawkins is a professional copywriter with 4 years of PR, marketing, and entrepreneurial experience.
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