Since press releases were conceptualized decades ago, they have been a mainstay of public relations. Not only do they allow businesses to gain extra exposure, but they help in marketing various products and services. Usually, small businesses think of press releases as the "big guns" that should be reserved for a rainy day, but many forget that if used correctly, press releases can provide businesses the boost of web traffic they demand. Here are a few ideas that you can use to help your business gain top-level success using press releases:
Who Writes The Press Release?
Small businesses can hire a professional writer or write press releases themselves. However, it is important that the information in the press release is newsworthy and interesting. Basically, writing a press release can be divided into four important factors, which are:
1. Impact: Who will the information affect? The business' target audience. Focus on writing material which attracts your target audience.
2. Timeliness: Why does the information matter now? Consider the importance of the information in today's time. Include details about any past event which relates to your current press release.
3. Proximity: For small businesses, proximity matters a lot because the information is likely to gain more views locally than globally. Focus on writing press releases which attract your local target audience.
4. Name Recognition: Who is the information based on? If the information is about a popular brand or company it is likely to generate more attention. Find and write information on the latest news related to any popular brand or company.
How To Generate Web Traffic Using Press Releases
Now that you are familiar with how the press release is written, let's take a look at how your business should use them to gain web traffic and extra exposure:
Now that you are familiar with the steps mentioned above, writing relevant press releases and using them to promote your business can be a normal part of your marketing routine. Of course, if you need a helping hand writing and distributing your press release, I am happy to help!
About the Author
Aside from being a professional writer, Heather Hawkins is a wife, mother of two, and a homemaker. She enjoys making homemade cupcakes, slow cooker creations and memories with her family. Connect with Heather on Google+, Facebook, Twitter and LinkedIn.
About Heather Hawkins
Heather Hawkins is a professional copywriter with 4 years of PR, marketing, and entrepreneurial experience.
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