4/9/2015 0 Comments
By: Heather Hawkins
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Social media is a highly receptive conduit for advertising your services - both as a home buying and selling agent - and current listings. Platforms such as Facebook, Twitter, and Instagram offer massive networking and marketing potential, and the best part is that these tools are free to use. Low-cost Facebook and Twitter ads can also be beneficial, essentially blasting your information to a high volume of potentially interested people. If you're not sure where to turn next in your social media campaigns, I'm going to tell you exactly where you shouldn't go. Here's how to NOT ruin your social media marketing:
1. Don't Post if Your Website Isn't Ready
When posting on social media, don't point traffic to your website if it isn't ready. Your website should be carefully curated to reflect your business, exuding professionalism and quality content. If your website isn't up-to-par, don't advertise it on social media.
2. Don't Post Personal Stuff
It's okay to announce the birth of your baby, but don't post everyday grievances on your business page. Put your best foot forward by keeping your business profile pages professional!
3. Don't Post a Million Times Per Day
Over-posting is a leading reason for people getting burned out on social media. People are turned off when they see the same person or page posting every few minutes, so post and share sparingly to gain the most attention.
4. Don't Let Typos Ruin Your Posts
Typos do NOT look good. People notice when you spell something wrong, and they won't hesitate to judge you or even call you out. Proper grammar lends to credibility, and you'll want to remain consistently professional with social media posts by eliminating typos!
5. Don't Give Fans the Cold Shoulder
When people comment on your posts, proper etiquette is to acknowledge them every time! Ignoring your fans' questions and comments gets noticed and can cause people to think that your business is inconsiderate or inactive.
6. Don't Forget to Post
While you don't want to post incessantly (see #3), you do want to post on a consistent basis. A few properly placed posts per day is perfect. If you're having trouble keeping up with daily posts, try using social media management software.
7. Don't Post Inappropriate Stuff
Stay away from graphic imagery or language. Stick with family-friendly jargon and content to avoid offending your followers.
8. Don't Use a Drab Profile Pic
Use vibrant, bold imagery that accurately reflects your business.
9. Don't Forget to Complete Your Profile
Your profile should include all the vital information about your business, including a bio, website, e-mail address, physical address (if applicable), phone number, and description of services/products offered.
Among the 9 things that you shouldn't do with your social media presence, I hope you see the potential for all the things that you SHOULD be doing. Get your ready website ready, construct a complete, well-rounded social media profile, post family-friendly, professional material a few times per day, and interact with your followers to reap the full benefits from free, effective social media marketing!
About the Author
Heather Hawkins is a top-rated copywriter who specializes in press releases, press release distribution, and web content creation. Her favorite things include enjoying her son and daughter grow up too fast, LSU football, fast cars, freedom, music, and living/laughing/loving in general. Connect with Heather on Google+, Facebook, Twitter, and LinkedIn.
About Heather Hawkins
Heather Hawkins is a professional copywriter with 4 years of PR, marketing, and entrepreneurial experience.
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