By: Heather Hawkins
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In days past, bringing a new service or product to market meant huge financial costs. Entrepreneurs once struggled to secure financing through loans, family, investment cashouts, second mortgages, and any other avenue they could access. Now, launching that "must have" product or service is made simpler with crowdfunding. Campaigns on platforms such as GoFundMe, Kickstarter, and IndieGoGo have caught fire, bringing viral attention and massive financial assistance to some of the world's most unique ideas. Check out these examples of crowdfunding campaigns that had HUGE results:
>Pebble: E-Paper Watch for iPhone and Android (Kickstarter): This digital watch hit Kickstarter in 2012, captivating pledgers with its personalization options such as new watchfaces, apps, and phone notifications. The campaign raised over $10 million from 68,929 pledgers.
>Canary Smart Home Security (IndieGoGo): On July 22, 2013, the Canary smart home security platform launched on IndieGoGo. The sensor-based system allows users to control their home's security from the convenience of their phone. 34 days after the campaign's release, the system had gained $1.9 million from over 7,000 funders - 1,062% more than the $100,000 goal.
> Oculus Rift (Kickstarter): If this name sounds familiar, it's probably because the virtual reality headset is making a name as the premier gaming device of the future. The Kickstarter campaign for Oculus Rift raised nearly $2.5 million, nearly 10x the goal, and gained massive exposure for the immersive gaming headset.
> Help James Robertson Get a Car (GoFundMe): Ok, this one isn't for a product/service, but it was for a pretty cool cause. If you watch the news, you've probably heard about the massive attention this crowdfunding campaign received. In just 18 days, Evan Leedy raised $350,001 for a 56 year old man who had walked 21 miles to work every day for over 10 years. The goal was to raise $25,000 to purchase a car for Mr. Robertson.
How do crowdfunding campaigns become so successful? While there's no secret sauce, there are a few things that you can do to make your campaign meet its financial goal or even go viral. Remember, there's no guarantee that ANY crowdfunding effort is going to be a win the first time. Sometimes, it's just about luck, but you can maximize your efforts by executing a few calculated moves. Try these 7 top tips for crowdfunding success:
1. Identify Your Target Market
Who is going to be interested in your product or service? Identify this target market before you launch your campaign, and keep them in mind for the duration.
2. Create a Website and Blog
If you don't already have a website, now is the time to make the investment. If you are a DIY web developer, go for it. However, professionalism will render better results! Then, set up a blog. Inject rich, informative, and entertaining content that your target audience will enjoy.
3. Set Up Social Media and Engage
Your company and product/service should be on social media, no questions asked. Facebook, Twitter, and Instagram are the places to be. Then, go a step further and launch a YouTube channel. On all social media outlets, acquire followers, engage, and enrich. Essentially, you should be communicating, informing, and entertaining every day!
4. Get With Online Communities
Remember your target audience? Go to them by interacting in the forums they exist in. Know your niche, and interact in the communities that align with it! You'll establish yourself as an authority of your industry, and people will be lead to your crowdfunding campaign.
5. Guest Blog and Publish
Create articles about your industry and send them out to publications. Then, contact publications that align with your industry and inquire regarding guest blogging opportunities. When you blog or publish articles, you further establish your credibility. In addition, you can include your contact information/website/etc. in your byline!
6. Get a Press Release
A press release is an inexpensive way to professionally announce your crowdfunding campaign to the world. A professional copywriter can create a keyword rich, properly formatted, engaging press release that can be sent to as many media outlets as you'd like. Press release distribution creates SEO opportunities, which can lead to your campaign going viral.
7. Stay Consistent and Persistent
If you aim to see your crowdfunding campaign really get results, you have to work for the campaign. Treat it like a job or any other obligation. Work on it and do the same steps for success every day. Don't procrastinate, and never give up!
There you have it, 7 top tips for crowdfunding success and some inspiration! Crowdfunding can be a fruitful way to gain attention and funds for your project, and your campaign will yield results with these tips!
About the Author
Heather Hawkins is a top-rated copywriter who specializes in press releases, web content, and resume services. Her favorite things include enjoying her son and daughter grow up too fast, LSU football, fast cars, freedom, music, and living/laughing/loving in general. Connect with Heather on Google+, Facebook, Twitter, and LinkedIn.
About Heather Hawkins
Heather Hawkins is a professional copywriter with 4 years of PR, marketing, and entrepreneurial experience.
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