Written by: Heather Hawkins
What's the big deal about a blog? You've heard the hype. Businesses are retaining past customers and getting new patrons because of their blogs, but how? Here are three ways your blog can help your business.
1. Open for Business
Essentially, your blog is free advertising. A blog that is kept current shows people that your business is still open, thriving and accepting customers. Your customers get a warm-and-fuzzy feeling when they see that you reach out to them through your blog.
2. Internet Presence and SEO
A properly written blog boosts your business in search engine rankings. When someone searches for a business in your industry, you want your site to show up on top. Plus, when someone searches specifically for your site, your blog helps put you in the first slot on the results page. SEO, or search engine optimization, needs to be used correctly; proper keyword placement will dictate how search engines pick up your website and blog. Use your blog to throw in several different keywords that people might search for.
3. Engage and Inform
Use your blog to show customers what you offer, and also let them know about industry news. Customers like to be informed, yes, but keep them entertained and engaged. Don't bore them and they'll come back. For example, use your blog to highlight upcoming promotions or giveaways.
There you have it, three major ways a well-written blog will help your business keep current customers and bring in new ones. A great rule of thumb for your blog: remain concise and to-the-point to keep your readers interested.
P.S. Are you interested in hiring a professional to write your blog posts? Contact me to learn how a blog writer can benefit your business.
About the Author
Aside from being a freelance writer, Heather Hawkins is a wife, mother of two, and a homemaker. She enjoys making homemade cupcakes, slow cooker creations and memories with her family. Connect with Heather on Google+, Facebook, Twitter and LinkedIn.
About Heather Hawkins
Heather Hawkins is a professional copywriter with 4 years of PR, marketing, and entrepreneurial experience.
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